Companies often use this tactic with sales, where they set an “anchor” price and show you the way much case study answer product has been marked down. For example, you may be inclined to pay $50 for a new shirt if it has been discounted from $100, even though it’s more money than you would usually pay. Also called case study solution frequency phantasm, here is case study answer effect where you spot anything once, and suddenly you start seeing it in every single place. And agencies use this to their advantage to sell you products. According to Pacific Standard, case study solution term Baader Meinhof phenomenon was invented in 1994 by an internet commenter, who heard case study answer name of case study solution ultra left wing German terrorist group twice in a 24 hour period. Stanford linguistics professor Arnold Zwicky coined case study answer term “frequency illusion” in 2006.